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These ideas have never seen the light of day, but that just means no client can break my heart. 

Therapy For Black Girls - Nail Talk

If you’ve ever had a long-term nail tech, you’ve probably told them more about yourself than you’ve even told some of your friends. But what if your nail tech was also a licensed therapist?

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BACARDÍ - The BACARDÍ Rooftop Series

Most people don't know that bats are just as important as bees when it comes to pollination, but bats are rapidly becoming an endangered species. So let's create secret nighttime places to help restore our ecosystems one garden at a time.

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Bombay - Reset, Reframe

We’ve all had a great idea in the shower, right? In fact, apparently 72% of people say they are most creatively inspired when showering. Maybe that’s because all of the noise of everyday life is turned off and your thoughts are turned on. But when you’re not in the shower, it’s hard to find a space where you can sit back and take the time to rest and reframe creatively. But what if we could mimic the creatively stimulating qualities of a shower, and bring it to people in notoriously uninspiring places?

Bombay will create an interactive billboard that people can physically enter, giving them the escape their mind needs to reframe and stir their creativity. This billboard will be installed in an unstimulating, corporate downtown area. Inside, anyone who enters can sit and experience the atmosphere of a real shower with calming water sounds, subtle, relaxing steam, the scent of botanical vapour, bench seating, etc. 

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Agency: BBDO
Creative Partner: Cata Baumgart

Where to next?

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