top of page
We get it. Life gets heavy. And, we don’t just mean the big stuff. We mean like that guy you've been seeing who hasn't texted you back in 3 days. But you know what's not heavy? Neutrogena Hydro Boost.
This aired during both the 2026 Super Bowl and the 2026 Academy Awards.



![]() | ![]() | ![]() | ![]() |
|---|---|---|---|
![]() | ![]() |
Agency: BBDO
Executive Creative Director: Alex Booker
Creative Director: Lizzy Ferraro
Associate Creative Director: Georgia Murphy
Art Director: Cata Baumgart
Copywriter: Katherine V. Peters




bottom of page
.png)





