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The tequila industry forced PATRÓN to remove its additive-free claim, even though it IS additive-free. So we found another way to say it, without actually saying it.
Agency: BBH
Chief Creative Officer: Erica Roberts and Marcos Kothlar
Executive Creative Director: Estefanio Holtz and Ricardo Franco
Group Creative Director: Gui Rácz and Laszlo Szloboda
Creative Director: Rodrigo Nakaza and Sam Mindich
Creative Director: Pedro Sampaio and Marie Strycharz
Associate Creative Director: Jason Gan
Senior Art Director: Lindsay Weisleder
Senior Copywriter: Chloe Martin
Copywriter: Katherine Peters
Art Director: Victor Cortes
Strategy Director: Bia Bonani and Harry Guild
Social Strategy Director: Griselda Sanchez:
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